Our Guiding Principles

gui principles

Our Guiding Principles set out what determines our decision making:


Safety, Health and Environment First – never to compromise on the health and safety of our customers and our people, and to manage responsibly the impact that our business has on the environment.


Delivering for Clients and Consumers – to earn the continued loyalty of our customers by consistently demonstrating why we are the first choice for quality, service, value and innovation.


Developing our People and Valuing Diversity – to recognize the diversity and contribution of our people. We create a work environment that is challenging and provides the opportunities and support for everyone to develop, learn and succeed.


Profitable Growth – to deliver shareholder value through disciplined, sustainable growth, underpinned by strong governance, that contributes to and leverages the benefits of our global scale.


Constant Focus on Performance and Efficiency – to deliver the highest quality and performance, whilst relentlessly striving to be the most efficient provider in the marketplace.